A Lightricks Blog by Team Facetune

75 Fashion Photography Hashtags You Have To Try

by Andrea Spanik / October 4, 2021

Whether you’re embracing your inner fashion influencer with more conventional trends, or you’re all about challenging style norms (Lady Gaga, anyone?), we know there are fashion hashtags that will get you the attention that you deserve.

Need a little help getting started? Let’s make this easy for you. Next time you have a fashion photo to post on Instagram or TikTok, copy and paste these hashtags to instantly get a boost to your photo/video:

#fashion #style #fashionstyle #instafashion #look #fashionista #clothing #fashioninspo #fashiontrends #fashionphotography #fashiongram #trends #styleinspo #stylefashion #stylegloals #stylegram #styled #styleaddict #trendy #trendylook #ilovefashion #fashionismypassion #shop #photoshoot #design

There are some gems in there so don’t hesitate to copy/paste the above tags, but if you want to get a bit more specific about what fashion photography hashtags you use, we’ll break it down a bit further for you.

And oh, don’t forget, all of these work great as TikTok hashtags as well (two for one action for ‘ya).

Hashtags for the fashion blogger

Is fashion blogging dead? Maybe? Yes? No? Undecided.

Seriously, who knows if aspiring fashion bloggers can still make it in the world of fashion blogging considering everyone and their mothers wants to be a fashion blogger. Having said that, if there’s one thing we do know it’s that if you’re going to have any chance of success you NEED an Instagram presence.

Cue these fashion hashtags that are perfect for both aspiring and established fashion bloggers:

#fashionblogger #blogger #ootd #fashionblog #fashionbloggers #fashionbloggerstyle #fashionblogpost #styleblogger #styleblog #liketkit #fashioninfluencer #styleinfluencer

Oh, and don’t forget to hashtag any brands you’re wearing or any specific trends you want to draw attention to. For instance, rocking a good bucket hat? As this trend has gained popularity, we’re currently seeing #buckethat on Instagram 1.4 MILLION times.

Keep in mind that Instagram users have also started to use Instagram the way they might use Pinterest (i.e. searching for style inspiration). So, for instance, if it is the start of the fall season, a user might search for images of “fall fashion”. If you’re sharing fall fashion inspiration, be sure to hashtag your image with #fallfashion so your pic shows up in people’s feeds.

It seems simple, but missing that one step could cost you easy attention to your image.

Hashtags for the fashion enthusiast

Let’s be real: As much as we love the idea of fashion blogging, these days, you don’t really need a blog in order to show off your epic style. Having an active Instagram account is more than enough.

If you want to show off your passion for fashion just because…well, why not? These fashion hashtags are for you:

#photoshoot #outfit #outfitinspo #outfitideas #outfitinspiration #stylediary #stylegram #stylegoals #whatiwore

Hashtags if you love streetwear

Streetwear seems to be where it’s at these days, huh?

Everyone loves a good jogger and crop top combo, and honestly, we’re not complaining about this preference for all things comfort (no thank you, body-binding-dresses and too-tight jeans).


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A post shared by Zee | DC/NoVa Blogger (@the_z_style)

If you tend to gravitate towards the streetwear style and you want to share your outfits, try sneaking in some of these to your caption:

#streetstyle #streetwearfashion #dailystreetlooks #urbanwear #bestofstreetwear #streetwearaddicted

Fashion Hashtags for the selfie queen who loves style


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A post shared by ✿ ☻ CHOI ☹ ❀ (@wolfshayley)

Maybe you prefer sharing a close-up face shot rather than a full outfit look? We hear you, some days the bod just doesn’t want to be on display.

But hey, just because a selfie is more your jam that doesn’t mean you can’t enjoy some fashion hashtags. Tilt that camera down a little, and make your face the star of the show (bonus points that a downward angle like this tends to be the most slimming and flattering).

#fashionselfie #mylook #mylookoftheday #selfie #selfiequeen

Plus, don’t forget, a #mirrorselfie is always a good option when you want to show off an outfit but you don’t necessarily want to pose in front of a photographer.

Anddddddd, if you’re really stuck on what hashtags to use on your selfie, don’t forget we have a full post on all the best selfie hashtags. Thank us later.

Hashtags for fashion-obsessed men

Who says only the ladies get to have fun when it comes to their style? Certainly not us!

When chatting about style, we’re all about anyone and everyone being able to express themselves through clothing.

If you’re a man with a style blog, or you’re just a guy who loves a good pair of loafers and a tailored jacket, there are fashion hashtags that are perfect for you:

#mensfashion #mensfashionblogger #mensfashionpost #mensfashionstyle #mensfashiontrends #malefashion #stylishmen #menwithstyle #menswear #mensclothing

Hashtags for niche fashion accounts

We love a good niche Instagram account, don’t you?

Not sure what we mean by “niche” account. It’s that account that only posts about one certain thing and gives you allllllll the best info on that thing.

‘Ya know, it’s the account that you’re constantly seeking out when you have a specific style inspiration in mind? For instance, do you have an account that you reference when you want inspiration for what shoes to wear? Perhaps there’s an account that is always sharing the best designer handbags? Maybe you even have someone you go to when you want an all-black outfit (details, details, details—people love the specifics).


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A post shared by PurseBop (@pursebop)

Bottom line: don’t discount the power of being the go-to resource on Instagram.

Here are some fashion hashtags for niche-specific accounts:

  1. Fashion hashtags for shoe images: #shoeaddict #instashoes #shoelover #shoegram #shoeaddiction #shoeswag #shoeoftheday #shoes
  2. Fashion hashtags for handbags images: #handbag #handbagaddict #purse #purselove #purseaddict #crossbody
  3. Fashion hashtags for all things jewelry: #instajewel #accessories #jewelry #jewellery #bracelet #bodyjewelry #earringswag #ringstack
  4. Fashion hashtags for swimwear: #swimsuit #bikini #bikinilove #bikinistyle #swimsuitseason #lifeisbetter in a bikini

How to boost your fashion photography posts on Instagram with hashtags:

If you’re really looking to boost your fashion post (if you’ve made it this far, we’re assuming this is you), these handy dandy tricks are good to keep in your back pocket:

  1. Try adding the season to your photography hashtags. For instance, if we’re in the fall season, use #fallstyle or #fallfashion to make your post more relevant. People loooooooove seasonal fashion trends.
  2. As mentioned, hashtag brands that you’re wearing in your pic, but also, don’t forget to see if the brand has any signature hashtags they use. Using a brand’s hashtag could get your picture in front of them (hello sponsored posts).
  3. If you’re attending a fashion event or you’re shopping at a specific mall/shop, we’ll often tag the location, but don’t forget to also use a hashtag for an extra boost.
  4. Create your own signature hashtag. While most of your followers will likely go directly to your feed for style inspiration, having your own hashtag gives you some brand recognition (plus, it just kind of seems cool to have your own hashtag, no?)
  5. Don’t waste hashtags. After reading this you might be tempted to use any fashion hashtag that you come across but if you’re hashtagging like crazy, not only is there a chance that Instagram will stop showing your images, it also makes your caption look cluttered and a little desperate for attention (let’s avoid that). We would say pick a minimum of four hashtags to use with a max of 10.
  6. Don’t use the same hashtags over and over again. Even if you have very niche-specific content, think outside the box when you post new images. If you start to use the same hashtags over and over again Instagram might flag that. At the same time, don’t use too obscure hashtags. The hashtags you use should be relevant to your photo.

Okay phew, enough talk. Let’s get out there and get our fashion photography in front of the right eyes. Who’s ready?

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