If you've been on TikTok lately, you've probably come across @styledbyale's effortlessly chic OOTDs and makeup looks that somehow feel both aspirational and totally achievable.
With 1.7 million followers on her Spanish-language channel and 173K on her English channel, Ale (also known as La Chula) has mastered the art of polished, accessible style that resonates with everyone from beauty beginners to makeup veterans.
But here's the thing about Ale's feed that keeps people coming back: everything looks real. Her makeup never looks overdone, her style feels authentic, and her aesthetic stays true to her even as trends shift.
So when we had the chance to sit down with her about how she edits her content, we knew we had to share her secrets.
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Her go-to feature: Blush
Q: What's your go-to Facetune makeup feature and why?
"My go-to Facetune makeup feature is the blush enhancer. Blush is one of the first things to fade throughout the day, so I love being able to quickly touch it up and bring that fresh, natural flush back to my look. It keeps my photos feeling authentic to how I started my day."
For someone who's constantly creating content—whether it's outfit inspo, beauty tutorials, or lifestyle moments—maintaining that fresh-faced glow throughout the day is crucial.
Ale's approach to editing is the same as her approach to style: enhance what's already there, don't create something entirely new.
Fall's boldest trend
Q: What makeup trends are you most excited to try this fall?
"I'm excited to play with deeper lip shades this fall. I love a brown nude year-round, but fall is the perfect time to play with bolder tones like chocolates, warm terracotta, and deep berries."
This tracks perfectly with what we're seeing on feeds everywhere—rich, moody lip colors are having a major moment. And for creators like Ale who balance everyday wearability with trend-forward looks, fall is the perfect excuse to experiment with drama while keeping the rest of your makeup minimal and fresh.
The reliable backup plan
Q: How do you use Facetune's makeup tools to enhance your everyday routine?
"I use Facetune as a reliable backup for those days when I'm running late or didn't have time to do a full routine. Whether it's for a quick selfie or a spontaneous photoshoot, the tools help enhance my everyday look, especially smoothing, blush, and lip color."
This is the reality of content creation that most people don't talk about. Not every photo is planned, not every look is perfectly executed, and sometimes you need a quick fix to make your content match your vision. Ale's honesty about using Facetune as her "reliable backup" is refreshing—it's not about creating a fake version of yourself, it's about having tools that help you show up consistently even when life gets messy.
Seasonal transitions made simple
Q: How do you transition your makeup looks from summer to fall?
"I love transitioning my look from summer to fall by switching up my lip combos. In summer, I stick to soft nudes and glosses, but as the weather cools down, I lean into deeper, moodier tones. It's such a simple way to change the feel of your makeup."
One simple switch—that's all it takes. While everyone else is overhauling their entire routine, Ale knows that the fastest way to shift your aesthetic is through your lip color. It's the kind of practical style advice that's made her a go-to resource for millions of followers looking for accessible, actionable beauty tips.
The takeaway
What makes Ale's approach to editing and style so compelling is that it's grounded in reality. She's not trying to create an entirely different person—she's enhancing what's already there, maintaining authenticity while still delivering polished, feed-worthy content. Her makeup editing philosophy mirrors her entire brand: chic, approachable, and always true to herself.
Want to try Ale's favorite Blush feature?
Open Facetune and see how a quick touch-up can bring that fresh-faced glow back to any photo—no matter how long it's been since you first applied your makeup.
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