July 29th isn't just another Tuesday—it's National Lipstick Day, aka the perfect excuse to experiment with every lip color you've been eyeing on social media.
Whether you're team bold statement or subtle tint, this year's trending shades are serving major variety, from buttery yellows to blurred berries that scream summer sophistication.
The best part? You don't need to commit to buying every shade to see what works.
With Facetune's makeup editor, you can virtually try on countless lipstick shades and discover your perfect match before making any real-world purchases.
It's like having a personal makeup artist and color consultant right in your phone.
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When is National Lipstick Day and why it matters in 2025
Mark your calendars—National Lipstick Day falls on July 29th this year, giving beauty lovers everywhere the perfect excuse to celebrate their lip obsession.
But what is National Lipstick Day exactly? It's a day dedicated to honoring one of makeup's most transformative products, and in 2025, it's hitting different than ever before.
This year's lip trends are all about intentional color choices that feel both expressive and wearable.
We're seeing a shift from the maximalist vibes of 2024 toward more refined, textured looks that photograph beautifully and actually work for daily wear.
Think creamy finishes, frosted effects, and that perfect "your lips but better" vibe that's effortlessly chic.
The texture game is especially strong right now—from high-shine glosses to matte balms that don't dry out your lips.
It's giving Y2K nostalgia with modern polish, and honestly, we're here for it.
National Lipstick Day deals: Virtual try-ons that cost nothing
Try the makeup editor for instant lip transformations: Head straight to Facetune's makeup editor where you can experiment with an endless variety of lipstick shades.
The tool automatically detects and applies color to your lips, letting you see exactly how different tones complement your skin.
From soft nudes to electric brights, you can test drive any look in seconds.
Explore the discover feed for complete makeup inspiration: Want to see how your lip color works with a full look?
Browse Facetune's discover feed where you'll find curated makeup presets across every category.
Whether you're feeling natural, glam, or ready for a night out, these complete looks include perfectly coordinated lip colors that take the guesswork out of makeup matching.
Get creative with the paint feature: For ultimate customization, dive into Facetune's paint tool where you can search through countless tones and textures.
Choose exactly where to apply color to your photo—perfect for trying subtle ombre effects, bold statement lips, or even experimental color combinations you'd never dare try IRL.
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National Lipstick Day sales: Get the look without the commitment
Butter yellow brilliance This sunny, optimistic shade is everywhere right now and honestly, it's giving main character energy.
Butter yellow works surprisingly well on more skin tones than you'd expect, especially when paired with minimal eye makeup and glowing skin.
It's bold without being overwhelming—perfect for summer adventures.
Blurred berry perfection Berry tones are having a major moment, but with a twist.
Instead of sharp, defined edges, the trend is all about that soft, diffused finish that looks like your lips are naturally tinted.
Think raspberry and bordeaux tones with a dreamy, ethereal application that screams effortless cool.
Pistachio green magic Muted greens might sound intimidating, but these gelato-inspired hues are surprisingly wearable.
Pistachio and matcha tones bring that fresh, understated cool-girl vibe that's perfect when paired with minimal, clean-skin makeup.
It's an unexpected twist that still feels effortless.
Wet shine everything Texture is just as important as color this season.
High-octane glosses and lacquered finishes are dominating feeds, giving lips that juicy, one-swipe payoff that catches light beautifully.
This trend works with any base color—from classic reds to experimental purples.
Lovely lilac dreams Lilac is the fresh, cool shade that's totally on-trend for summer.
It's versatile enough to work as a statement or subtle accent, and the soft purple undertones are incredibly flattering.
This dreamy hue is perfect for anyone wanting to dip their toes into colorful lip territory.
Oceanic coral warmth Let your look take cues from the ocean floor with effervescent bursts of coral.
This youthful, beachy shade delivers the perfect companion to dewy, hydrated skin and gives off major summer goddess vibes.
Pro tips for virtual lip experimentation
Start with your undertones: Cool undertones? Try berries, lilacs, and true reds.
Warm undertones? Corals, oranges, and warm pinks are your friends. Neutral undertones can pull off basically everything.
Consider your lifestyle: Use National Lipstick Day to find shades that actually work for your daily routine. Love low-maintenance looks?
Focus on tinted balm effects. Want statement-making power? Go bold with mattes and high-shine finishes.
Think about the whole look: Use Facetune's full makeup presets to see how different lip colors work with various eye and cheek combinations.
Sometimes the perfect lip color is the one that complements your entire aesthetic.
Play with intensity: The same color can look completely different at various opacity levels. Try building up from sheer to full coverage to find your sweet spot.
Beyond the trends: Finding your signature shade
While it's fun to experiment with viral colors, this celebration (which some also call International Lipstick Day) is also the perfect time to discover your signature shadef—that one color that makes you feel like your best self.
Use Facetune's tools to systematically try different color families and note which ones consistently make you do a double-take.
Your signature doesn't have to be conventional.
Maybe it's a barely-there nude that enhances your natural lip color, or perhaps it's that bold red that makes you feel unstoppable.
The beauty of virtual try-ons is that you can explore without commitment until you find that perfect match.
The bottom line on National Lipstick Day 2025
This year's lip trends offer something for everyone, from subtle sophisticates to bold experimenters.
The key is finding what makes you feel confident and expressing your personality through color choices that actually work for your lifestyle.
Ready to celebrate National Lipstick Day the modern way?
Open up Facetune and start experimenting. With endless color options at your fingertips, you might just discover your new obsession without spending a dime.
Your perfect lip look is waiting to be discovered—and July 29th is the perfect excuse to find it.
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